We won the business in 2016 after being tasked with evolving the Travelocity Roaming Gnome from his current “Go and Smell the Roses” campaign. We wanted to give this little guy the credibility he deserved with a campaign we called “Wander Wisely”. We launched the campaign with very simple :15 spots that opened with “A Little Wisdom” (a nod to the the Roaming Gnome’s 28inch stature). After one massive production in South Africa, our rebrand was delivered to the world in less than 5 months after we won the pitch.
