In Michigan, 1 out of 3 households has experienced domestic violence or sexual assault. This PSA campaign aims to educate the general public on the insidious nature of abusers and encourage victims to leave. The work was featured in Adweek and won a 2015 Silver Obie; 2015 Most Innovative Solution for Integrated Marketing Target Award; 2015 1st Place for Integrated Campaign Target Award.
:30 "Nice Guy"
"I Love You" Dual-message Poster