With a new, phony trend #trending almost every day, it’s easy to get lost in the world of wellness so we launched a campaign with our agency partner, Lafayette American, to break through the noise, reminding women what the greatest form of self-care is, always has been, and simply always will be: getting outside and moving. Finding the more in less.
Merrell More Less
To kick off International Women’s Month, we launched our campaign anthem “More Less” as part of an integrated campaign that included social content, OOH, digital banners, as well as a pop-up in LA.
