MERRELL, ROCKFORD
Creative Director, 2020 - present
Currently, leading the in-house creative agency as well as managing external creative and production partners. In my first year with the brand I built an internal creative agency, opened a production studio, led a rebrand, launched 7 global campaigns, and celebrated Merrell's most successful year in it's 40 year history.
SID LEE USA, LOS ANGELES
Creative Director, 2018 - 2020
Led The North Face global AOR creative team and overseeing the marketing and advertising efforts across all channels for brand campaigns, social, animation, design and motion.
Developed and managed global brand and seasonal marketing campaigns for The North Face
Concepted and developed 360 campaigns for brands: Netflix, Oki, Urban Remedy, simplehuman
Managed creative and production teams for all creative executions across a multitude of campaigns
Built meaningful client relationships with global clients
CAMPBELL EWALD, LOS ANGELES
Associate Creative Director, 2015 - 2018
Led and managed teams on Travelocity and MUFG. Played a key role in pitching, concepting and producing 360 brand campaigns.
Concepted and developed 360 campaigns for brands: Travelocity, IHOP, MUFG, Harley-Davidson
Developed pitch campaigns and played a key role in winning IHOP, Harley-Davidson, and Union Bank
Fostered client relationships across brands
Managed and mentored creative teams
CAMPBELL EWALD, DETROIT
Senior Art Director, 2010 - 2015
Responsible for concepting and producing work across a multitude of clients and disciplines, namely Chevy, Kaiser Permanente, and University of Michigan Health System.
Concepted and developed 360 campaigns for multiple brands
Developed pitch campaigns and played a key role in winning Travelocity
Managed junior teams, designers, and production partners on campaign outputs.
Art Director, 2004 - 2010
Art Director concepting, designing and producing creative work for a variety of clients including Michelin, PNC Bank, and National Responsible Fatherhood Clearinghouse.
Concepted, ran and produced Michelin SEMA Auto Show Exhibit 2006 and 2007
Led creative on Michelin annual library photoshoot
Presented creative work to clients
Managed designers and production partners.
Junior Art Director, 2003 - 2004
Worked across a variety of clients, concepting, designing and producing creative work. Started at the bottom in the mat room and worked my way up.
Concepted and produced campaigns, CRM, non-traditional, experiential for Chevy, Michelin and PNC Bank
Managed production partners on campaign deliverables