CREATIVE DIRECTOR
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The North Face "Shared Mindset"

 

The Fall 2018 Global Campaign for The North Face demonstrates the shared mindset of explorers from the mountain to the city. This is the first time The North Face has featured urban exploration. The campaign is a full 360 campaign with film, digital, social media, ecom, banners, retail. Never Stop Exploring.

Anthem Film

Anthem film for The North Face Fall 2018 campaign. This bag sold out within 24 hours of the spot airing. :)

 

Brand Films

 
 
 
 

Product Films

We also created product films for the Nuptse and Thermoball. Each film features original music and lives on The North Face homepage, social media feeds, ecomm and retail.